45 Years Ago, This Internal Memo Listed 10 Principles for Success That Set the Stage for Nike to Become a $135 Billion Company

Granted, one memo is not the only reason for Nike’s success. But it does show how establishing rules can build powerful cultures. Routines are handy, but rules – deciding what you will or will not do in certain situations, without fail – are much more powerful. That’s why effective leaders follow the …

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