Marketing

A Conversation With MilkPEP’s CEO Yin Woon Rani On Relaunching An Icon During The Pandemic + The Many Layers Of Gen Z


Relaunching an iconic brand is difficult at any time, let alone during a global pandemic. Add to that the complexity of understanding how to do this with one of the most nuanced and intricate generations in the history of marketing? Not an easy challenge. To shed some light on best practices around …

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