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Hailey Bieber’s New Beauty Brand, Rhode, Doubles Down on Glazed Donut Skin


What does it take to sell a skin-care brand at this moment of peak saturation? Is it a celebrity face or the aspirational girl-next-door type? Sleek packaging or tried-and-true ingredients? Campaign imagery with a dollop of sex appeal or a TikTok talking head? You could say that Hailey Bieber is …

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