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How Abercrombie, Victoria's Secret and Vitamin Shoppe use smell to get you to spend more


New York CNN Business — Have you ever stepped into an Abercrombie, Victoria’s Secret, Vitamin Shoppe or another store and wondered: “What’s that smell?” Scent is a subtle, often underrated, component of companies’ attempts to entice customers and get them to linger around longer. These retail chains …

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