I made $178,000 after flipping a website I bought for $52,000 last year. Here are the SEO strategy and tools I used to increase its value.

This as-told-to essay is based on a conversation with Rob Boirun, a 50-year-old website flipper and the CEO of PopNet Media LLC, from Huntsville, Alabama. It has been edited for length and clarity. I have a lone-wolf personality; I don’t want to manage a team like other business owners. So in 2019, …

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