‘It was ridiculous’: does food TV show fame still matter for chefs?

When the Hairy Bikers visited Lancashire’s Parkers Arms to film the owners, Kathy Smith and chef Stosie Madi, making their acclaimed pies, Smith and Madi expected the show to gently boost trade. “Oh my God. Oh. My. God,” says Madi, recalling the reaction when The Hairy Bikers Go North aired in …

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