Marketing

Klarna reports major gains—and losses—for 2021 as it refines its growth strategy


By the numbers: Sweden-based buy now, pay later (BNPL) firm Klarna reported a 42% year-over-year (YoY) increase in gross merchandise volume (GMV) for 2021. GMV growth decelerated slightly from 2020’s 46% YoY increase. Klarna’s active consumer base hit 147 million in 2021, up from 87 million the year …

Read more

Show More
Back to top button