Navigating GenZ Content, Influencer And Brand Marketing Minefields With Sweety High’s Married Co-Founders

As legions of ad agency and brand executives piled into the South of France for the Cannes Lions International Festival of Creativity this week, a different group of marketers gathered at VidCon, in the considerably less hip Anaheim, Calif. There, they focused on how to connect with the teen and …

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