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The contrasting ad spending projections reported by buyers synch with the opposing viewership trends for streaming and traditional TV. 11/18/2022
The contrasting ad spending projections reported by buyers synch with the opposing viewership trends for streaming and traditional TV. 11/18/2022
Media
IAB Buyers' Survey: CTV To Lead 2023 Ad Growth, At 14.4%, Linear To Dip 6.3%
November 18, 2022
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