Media

Temu's meteoric rise is fueled by social media, but some accounts promoting the shopping app appear to be fake — here's what experts say


There are hundreds, if not thousands, of profiles on Twitter of consumers claiming to be official ambassadors of e-commerce newbie, Temu. The format of these profiles is almost identical. A display name – that includes a nickname or a seemingly real name – alongside a couple of emoticons, and the …

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