Marketing

The Three Marketing Principles That Made Over 3,000 Brands Soar


I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that Huberman talks from his point of view as an owner of a media company. In other words, he’s metaphorically “in …

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