Advertising

WarnerMedia is pitching an ad-supported HBO Max tier, but some advertisers say the rates are too expensive and are skeptical of the value


WarnerMedia just rolled out an ad-supported version of HBO Max that it’s pitching as a premium product with the lowest commercial ad load in the streaming industry. But some ad buyers are balking at its high price point and lack of targeting ability. Ad-supported HBO Max touted $80 million in ad buys …

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