Why the Most Effective Leaders (and Brilliant Storytellers) Embrace the Rule of 'But' and 'Therefore'

Want to inspire, engage, and motivate? Take a page from the creators of ‘South Park’ and ‘Book of Mormon.’ Most great leaders are great communicators. No matter how great your ideas, your technical skills, and your decision-making skills, if you can’t convince other people your idea makes sense, if …

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