Media

YouTube's new plan to put ads on all videos is getting backlash from advertisers who say it could put brands at risk


A new policy that will let YouTube run ads on videos outside of its Partner Program just took effect around the world. But some ad execs expressed concerns that the new policy would create risks for advertisers and push some, along with creators, to rival platforms like TikTok, Snapchat, and Twitch . …

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